What Social Media is All About: From the Experts

The term “social media” seems to be a common term now. It’s no longer as vague as it was about 9 years ago. Thanks to different online social platforms, this has become a natural thing.

But when coming up with concrete meaning, it seems that people have still mixed perspectives on its true meaning.

That’s why we’ve compiled the different social media definitions. From top tech websites to marketing experts, figure out what social networking is all about.

Social Media, According to Lifewire

Lifewire is an Information Technology and Advice Website. For their definition, they broke down the two terms separately, then proceeded on giving an actual meaning.

The ‘social’ part: refers to interacting with other people by sharing information with them and receiving information from them.

The ‘media’ part: refers to an instrument of communication, like the internet (while TV, radio, and newspapers are examples of more traditional forms of media).

From these two separate terms, we can pull a basic definition together:

Social media are web-based communication tools that enable people to interact with each other by sharing and consuming information.


Answers from heidicohen.com

Heidi Cohen is a marketing expert who has built an actionable marketing guide for aspiring and seasoned digital marketers.

For her post about its definition, instead of providing an exact meaning, heidicohen.com brought a group of digital marketers to fully explain what social media is. We can’t share the whole 60 answers, but here some of the most memorable ones.

Social Media are the platforms that enable the interactive web. They do so by engaging users to participate in, comment on and create content as means of communicating with their social graph, other users and the public. – Heidi Cohen

It is any online medium that connects people. – Brian Dean Backlinko

It is connecting the right people with a relevant message that adds value to their lives. – Alex Khan

It’s critical to remember both words — “social” and “media”. Many companies forget the “social” part. This is not another megaphone marketing channel; in fact, it’s the only marketing channel where people can talk back! Listening and engagement are required in order to succeed with customers. – Dan Gingiss

It is all about reaching people you never dreamed of reaching before. – Samantha Kelly

Using online social media platforms for personal or professional authentic, one-to-one communication efforts, entertainment purposes, and/or for finding a feeling of belonging. – Brooke B. Sellas

It is about conversations, connections and engagement … being social. – Donna Moritz

Social media is a place for brands to listen to their audience and create communication that really meets their needs. – Magdalena Urbaniak

Direct Meaning From Webopedia

Webopedia is an online dictionary of technology-related terms and abbreviations. For this tech site, here’s is their featured meaning:

A term used to describe a variety of Web-based platforms, applications, and technologies that enable people to socially interact with one another online.


The term could have tons of definitions available, but it only leads to a simple meaning:

It’s people socializing through online media.

Yet, popular social media apps somehow lost its touch to what online networking should be. There are too many gimmicks on apps, and people have lost their authentic selves for the sake of aesthetics.

However, there is hope for the online community. New social media apps are popping in the digital market to bring back the basics.

How about you? What is your personal definition? Leave in the comments below. Also, link our blog posts on your socials to have a more fruitful discussion.